Users are accustomed to short, snappy, and easy-to-digest content on Twitter, so long videos don’t particularly make sense. As for ideal lengths, videos on Twitter that are between 20-45 seconds see the most engagement. Videos can be no more than two minutes and 20 seconds long. If you’re trying to add long videos to Twitter, you’re out of luck, as the platform is more restrictive in its video rules. Users tend to scroll quickly on Instagram since it’s primarily a visual platform, so it’s best to keep videos short. Even now with the ability to go live for longer periods of time, Instagram’s ideal video length is still just about 30 seconds-or more specifically, 26 second videos. This is primarily because when the app first released the ability to share video, you could only record for up to one minute. Unlike its aforementioned parent company, Instagram has always catered toward a shorter attention span.
To ensure you get your message across, make sure you start your video out with a good hook to get more eyes on your post quickly. The reason for this is that Facebook users like to scroll. Typically, the posts with the most engagement are about one minute in length. Over the past few years, Facebook has been gaining some traction with users watching more long-form videos, but shorter video is still dominating both organic and paid posts. Here’s a quick look at each platform’s best video lengths… Facebook: 1 Minute Just as you have different social media strategies for each platform, your video strategy will need to vary, too. What Video Length Is Best for Each Platform?Įven though we can set guidelines for video length, those guidelines aren’t a one-size-fits all solution for every social media platform. It’s hard to provide a definitive answer because video marketing best practices often depend on the audience, the platform, and the content being shared. Then, it swung back to shorter video again. Then, suddenly, it was all about long-form video. For years, it was the shorter, the better. Unfortunately, video length recommendations change all the time.
So, for the moment, around 1-2 minutes is a good range. This is according to multiple marketing studies, surveys, and tests-though another study conducted by HubSpot found that audience engagement actually decreased after about one minute. Currently, the ideal length of a video is two minutes.
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